Basic Dry Rub

For me a dry rub is the foundation of BBQ, I have a simple but tasty rub that works for pork or chicken.

1/2 Cup paprika
1 Cup Brown Sugar
1 TBL Dry Mustard
1 TBL Salt
1 TBL Fresh Ground Pepper
1/4 TSP Cayenne Pepper
1/4 TSP Ground Coriander
1/4 TSP Pepper Flakes
1/4 TSP Ground Cinnamon

Be sure to mix all ingredients will. When applying to chicken be sure to coat both inside, outside and under the skin, really massage the rub into the meat.